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Comment le rôle élargi du pharmacien change-t-il notre approche du marketing pharmaceutique? / How does the expanded role of pharmacist change how we do pharma marketing?

  • 19 Sep 2023
  • 6:00 PM - 8:30 PM
  • Le Challenger 2525 Rue des Nations, Saint-Laurent, QC H4R 3C8

Registration

  • Only employees of PMCQ Event sponsors are eligible for this ticket (AbbVie, Bristol-Myers Squibb, Merck, Novartis, Organon, Otsuka, Pfizer, Sanofi)
  • If you are a Platinum Sponsor you must register your staff under this ticket type.
  • If you are a Prestige Sponsor you must register your staff under this ticket type.
  • If you are a Prestige Sponsor you must register your staff under this ticket type.
  • If you are a Prestige Sponsor you must register your staff under this ticket type.
  • If you are a Prestige Sponsor you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • If you are a Corporate Partner you must register your staff under this ticket type.
  • All event attendees and non-sponsors must choose this ticket.
  • Please register through this ticket if you paid for your annual membership in advance

Registration is closed

Le CMPQ vous invite à assister à son premier événement de la saison 2023-2024, le 19 septembre : « Comprendre l’évolution de la pratique du pharmacien : Comment l’industrie pharmaceutique peut travailler avec les pharmaciens pour optimiser l’utilisation des produits ».  

Notre conférencier invité Bertrand Bolduc, associé chez Galenova Inc. – Gentès & Bolduc pharmaciens et président sortant de l’Ordre des pharmaciens du Québec, discutera des sujets suivants :

  • mieux comprendre la pratique élargie des pharmaciens et son évolution ;
  •  l’influence de cette nouvelle pratique élargie sur la façon dont l’industrie pharmaceutique devrait aborder les pharmaciens (marketing, ventes, etc.) considérant les défis uniques qu’ils doivent relever ;
  • comprendre le type de soutien dont les pharmaciens pourraient avoir besoin afin de jouer pleinement leur rôle dans le cadre de cette nouvelle pratique élargie (formation, information, outils, etc.).

Veuillez noter que les places sont limitées, alors réservez la vôtre dès aujourd’hui!

Au plaisir de vous voir à l’événement!

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You’re invited to PMCQ’s first event of Season 2023-2024 – Sep 19th: Understanding the pharmacists' evolving scope of practice: How pharma can work with pharmacists to optimize product use. 

Our guest speaker, Bertrand Bolduc, partner at Galenova Inc. – Gentès & Bolduc pharmacists and former president, Ordre des pharmaciens du Québec, will discuss the following topics:

  •  Better understanding pharmacists’ new expanded scope of practice and its evolution;
  • The influence of this new scope on how the pharma industry should connect with pharmacists (marketing, sales, etc.) considering their unique challenges;
  • Understanding what support from the industry the pharmacist may need to fully embrace this new scope (education, information, tools, etc.).

Please note ticket sales are limited, so save your spot today!

We look forward to seeing you there!

Also note that all events of the 2023-2024 season will be in person only. A recording will be available to members for on-demand online viewing after each event.

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